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360 Hoops Teams Up With Community and Youth Basketball Leaders Ahead of Connecticut Launch
FAIRFIELD, Conn., April 14, 2026 — 360 Hoops, the sports innovation company behind the patented three-in-one basketball system and circular gameplay format, will enter Fairfield County, Connecticut in partnership with leading community and youth basketball organizations to bring new energy, competition, and engaging programming to the state’s sports landscape. With its flagship portable 360Flex system…
Geno Auriemma Invests in 360 Hoops
One of the most influential coaches in the modern game endorses the patented three-in-one system creating a new era of player development and competition. Sanford, Florida — January 28, 2026 — 360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from…
360 Hoops Tournaments: Through the Eyes of Shane Brey
360 Hoops Tournaments: Through the Eyes of Shane Brey As the co-founder and inventor of 360 Hoops, Coach Shane Brey has been at the forefront of revolutionizing basketball since founding the company in July 2018. With a background in coaching through his Brey’s Basketball Academy, Shane has dedicated years to creating a game that not…
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360 Hoops Announces $3 Million Launch Raise
360 Hoops Announces $3 Million Launch Round to Scale Patented, Innovative New Sport 360 Hoops reimagines basketball with its patented three-in-one hoop and circular gameplay, positioning the company for rapid growth in a booming sports industry. Sanford, Florida – September 9, 2025 – 360 Hoops, an emerging sports innovation startup introducing an entirely new way…
360 Hoops For College & Rec Leagues
360 Hoops isn’t your average pickup game. It’s a high-intensity, skill-driven basketball format made for players who still want to move fast, play hard, and compete like pros. Whether you’re battling it out in a campus rec league or running a tournament at a city gym, 360 Hoops transforms every game into a full-speed, all-player…
360 Hoops: Empowering the Next Generation of Female Athletes with Renowned Coach Sarah Behn
Together 360 Hoops and Sarah Behn are Uniting Around 360 Hoops to Ignite Fun, Fuel Player Development, and Shape the Future of the Game MAY 29, Foxborough, MA – Today, 360 Hoops, creators of the patented three-in-one circular basketball system, announced they have partnered with renowned women’s basketball coach Sarah Behn and the Basketball by…
Build Confidence. Attack the Rim. Play Like the Pros. Get Noticed.
Training for the Next Level High school basketball is competitive—and players are constantly searching for ways to gain an edge. Whether it’s earning more playing time, refining their game for college opportunities, or just getting noticed, athletes need a training environment that demands intensity and accelerates development. 360 Hoops delivers exactly that. With its three-hoop,…
Dunk, Drive, Dominate: 360 Hoops Brings Pro-Level Energy to Rec Ball
360 Hoops isn’t your average pickup game—it’s a high-tempo, full-involvement basketball experience built for adults who still want to move fast, play hard, and compete like pros. With a unique three-hoop, 360-degree design, the game never slows down. You’re constantly in motion—attacking from different angles, rotating defensively, and staying engaged from start to finish. There’s…
Unlock Potential Early With 360 Hoops: Reps, Skill Development, and Training
Helping Every Athlete Grow—Not Just the Stars Middle school is when many young athletes begin taking basketball more seriously. It’s also when some kids get left behind—barely touching the ball, shying away from pressure, and struggling to find confidence on the court. If you’ve seen players hesitate instead of shoot or hang back instead of…
Building Youth Athletes From the Ground Up
Everyone Gets to Play—and That’s Where the Magic Starts Basketball is more fun when everyone gets to play, and that’s exactly what 360 Hoops delivers. For elementary-aged kids, the game becomes a high-energy, fast-moving experience where no one is left out. Instead of one hoop and long waits, 360 Hoops features three hoops around a…
How We Are Reimagining Sports
Basketball is one of the most beloved sports on the planet—but what if it could be even better? Faster? More creative? More inclusive? Played in less space? That’s exactly what we asked ourselves. The answer is 360 Hoops, a revolutionary, patented system that completely reimagines the game through the power of circular play. At the…
Fitchburg Sports Complex Hosts Debut of New Type of Basketball
More than 133 years after the first-ever basketball game was played in Massachusetts, Game On Sports & Performance Center in Fitchburg was the site of the debut of a new spin on the game. 360 Hoops, a version of basketball featuring a smaller, circular court centered by a unique three-basket hoop, is designed to help…
360 Hoops Debut at Iron Peak Sports & Events
360 Hoops will debut at Iron Peak Sports & Events. Players ages 8+ of all skill levels can experience the three-in-one hoop and circular style of play. After a ribbon cutting, there will be an interactive 360 Hoops demo before the gym opens up with over ten 360 Hoops courts for exhibition play. Hoops will be set…
360 Hoops Brings a New Game to Town
New basketball concept debuts at Game On Fitchburg FITCHBURG — The 360 Hoops era got underway Thursday in impressive fashion. A new twist on the time-tested game of basketball, 360 Hoops made its debut at Game On Fitchburg, with its founders introducing the the sport — which involves three hoops on a circular court —…
360 Hoops Set to Debut in Fitchburg
New sport will be showcased at Game On Fitchburg April 17 There’s a new game coming to town. 360 Hoops recently announced its debut at Game On Sports and Performance Center in Fitchburg, where it will introduce its groundbreaking, patented, new sport to the local community. Taking place on Thursday from 6-8 p.m., players of…
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