Together 360 Hoops and Sarah Behn are Uniting Around 360 Hoops to Ignite Fun, Fuel Player Development, and Shape the Future of the Game

MAY 29, Foxborough, MA – Today, 360 Hoops, creators of the patented three-in-one circular basketball
system, announced they have partnered with renowned women’s basketball coach Sarah Behn and the
Basketball by Behn Program with Behn serving as a strategic advisor to 360 Hoops. Uniting in a shared
mission to inspire, empower, and elevate female athletes through a reimagination of, and complement
to, the game of basketball, together Behn and 360 Hoops aim to position 360 Hoops’ innovative
platform as a transformative force in youth basketball.

Kicking off their partnership this month at the Behn Hurricanes’ end-of-season celebration at ForeKicks
in Taunton, over 125 youth athletes and coaches came together for an exciting, high-energy
introduction to the 360 Hoops experience. Marking the beginning of a bold, long-term vision to grow the
sport, it is centered on innovation, engagement, and pure love of the game.

This summer, the newly formed partnership will expand across New England including 360 Hoops
integrating into all 25 Behn Camp summer basketball camps that will impact thousands of girls with an
innovative tool for skill development, competition, and fun. Additionally, Behn and her programs,
including the Behn Hurricanes, will be participating in, and promoting, 360 Hoops and their summer
series of tournaments coming to Game On Sports & Performance in Fitchburg on June 14-15, July 19-20,
and August 9-10.

“I’m super excited about our partnership with 360 Hoops and Basketball by Behn and Behn Camps. It’s
an innovative, awesome product that really goes hand-in-hand with what we’re trying to do — teach
kids better fundamentals and grow their confidence,” said Sarah Behn. “It gets kids more touches. It gets
kids looking at the basket. It helps develop a scorer’s mentality. It’s a really great teaching tool for some
of the most important aspects of basketball development. We couldn’t be more excited to work with
360 Hoops and to give our campers at Behn Camp – and our players with the Hurricanes – access to this
product. Our coaches are excited about it, too. It’s going to be an exciting summer, and we’re grateful.
We think it’s a perfect complement to our curriculum.”

Behn, currently the Head Coach at Archbishop Williams High School in Braintree, is one of the state’s
most prolific basketball players in both men’s and women’s history. An All-American at Foxborough High School, Behn was inducted into the Boston College Hall of Fame in 1998 and was the first female athlete
at Boston College to have her jersey retired.

With nearly 30 years of coaching experience since her playing days, including seven as a Division I head
coach, they reflect Behn’s dedication to advancing the game she loves. As the Founder of Basketball By
Behn, she now shares her passion with young athletes, emphasizing skill development, shooting
precision, and a confident mindset on the court.

“We’re incredibly excited to join forces with Sarah and her Basketball by Behn Program,” said Anthony
Gomez, Co-Founder of 360 Hoops. “Her coaching expertise and impact on the game align perfectly with
our mission to make basketball more fun, accessible, and engaging. This partnership is a true win-win
and we look forward to promoting her incredible program while growing 360 Hoops to inspire as many
girls as possible to play, develop, and fall in love with the game.”

Changing the shape of the game, 360 Hoops creates a fast-paced, dynamic experience while solving the
all-to-common problem of too many players, and not enough hoops. With a mission to deliver the most
fun way to fall in love with sports, 360 Hoops is driven by innovation and a bold vision to make 360
Hoops a staple in youth and recreational sports. 360 Hoops aims to impact every elementary and middle
school in the U.S. by bringing their portable 360 Hoops experience to each gymnasium for physical
education curriculums, after school programs, and an impactful fundraising platform.

Bringing decades of coaching experience and leadership to her role as a Strategic Advisor for 360 Hoops,
the partnership between Behn and 360 Hoops is driven by a simple belief: basketball should be fun, full
of energy, and inspiring for the next generation. Together, 360 Hoops and the Behn Hurricanes will not
just be changing the shape of the game, they will be paving the way for the future of girls’ sports.
“With 360 Hoops, the game comes alive,” added Shane Brey, Co-Founder of 360 Hoops. “It is fast-
paced, dynamic, and designed to get every player moving, competing, and loving every minute on the
court. It’s a game-changer that lets girls play big, play bold, and play like pros, no matter their age or skill
level.”
Building a proprietary new sport from the ground up, 360 Hoops is reimagining traditional basketball
with their patented three-in-one hoop and circular gameplay. At their core is a three-in-one basket
design that is centered around a 30’ circular court. Offering adjustable heights from as low as 4.5 feet up
to 10 feet, 360 Hoops allows players to score on any of the three baskets while creating 360-degrees of
exciting action. Designed for all ages and skill levels, their innovative system maximizes court space and
creates a fast-paced, engaging experience. Offering more hoops, more action, and more fun, their 3x3x3
“King of the Court” game format rewards creativity, is competitive yet welcoming, and creates a one-of-
a-kind experience for all players. Just like pickleball offers a more accessible alternative to tennis, 360
Hoops provides a fast-paced, yet approachable, option to enjoy basketball.

360 Hoops was founded by Anthony Gomez and Coach Shane Brey, with a passionate, hardworking
team bringing this vision of 360 Hoops to life. The founders’ goal is to create a lasting legacy in sports
innovation, youth development, and make a global impact that changes the landscape of youth and
recreational sports.

About 360 Hoops
360 Hoops is a sports innovation company reimagining basketball with its patented three-in-one hoop and circular
gameplay, allowing players to score on any of three baskets. While preserving the essence and global appeal of
basketball, 360 Hoops enhances engagement, maximizes space-efficiency, and gets more players moving and
having fun. Played on a circular court with nonstop action, the game is designed for all ages and skill levels. By
changing the shape of the game, 360 Hoops creates a fast-paced, dynamic experience while solving the common
challenge of too many players, not enough hoops. With a mission to deliver the most fun way to fall in love with
sports, 360 Hoops inspires movement and makes the game more accessible – offering an exciting and innovative
way to play, develop, and compete. Learn more at play360hoops.com.