360 Hoops Announces $3 Million Launch Round to Scale Patented, Innovative New Sport

360 Hoops reimagines basketball with its patented three-in-one hoop and circular gameplay, positioning the company for rapid growth in a booming sports industry.

Sanford, Florida – September 9, 2025 – 360 Hoops, an emerging sports innovation startup introducing an entirely new way to play basketball, has announced the launch of its $3 million Launch Round under SEC Rule 506(c) of Regulation D. Accredited investors are invited to join a rare opportunity to help build an entirely new sport — patent-protected, with scalable growth opportunities across schools, sports complexes, recreational facilities, sponsorships, and media. Participation is limited to accredited investors.

At the core of 360 Hoops is its patented three-in-one hoop system and circular 3v3v3 gameplay, where players can score on any of the three hoops. This design creates a completely new and dynamic environment, allowing more players to compete while enjoying a familiar game — scoring more, moving more, and having more fun than ever before. With adjustable hoop heights from 4.5’–10’ and dunk-friendly rims, 360 Hoops enables players of all ages and skill levels to play like the pros.

Holding sole ownership of both the product and the gameplay, 360 Hoops has secured long-term category control and a competitive advantage in this emerging sport.

“Sports history has few moments where a completely new game is born,” said Anthony Gomez, Co-Founder of 360 Hoops. “360 Hoops is one of those rare moments. We’re not just enhancing basketball — we’re launching a new sport with its own rules, culture, and ecosystem. This Launch Round gives accredited investors the chance to help us bring it to the world.”

Industry Timing and Opportunity

The raise comes amid explosive growth in youth and recreational sports, a $30B+ market in the U.S. Participation, facility expansion, and demand for fresh, engaging formats are at all-time highs. 360 Hoops sits at the intersection of this boom, offering a turnkey platform that appeals to schools, recreation centers, sports complexes, professional arenas, social media audiences, and content-hungry media partners.

360 Hoops Multi-layered Value Proposition

Patented Innovation – The only three-in-one basketball hoop and circular 3v3v3 gameplay worldwide, born from a simple reality: too many players, not enough hoops.

High-Energy, Inclusive Gameplay – Fast-paced and dynamic, the 3v3v3 format lets players score on any hoop, maximizing engagement for athletes of all ages and skill levels while producing highlight-rich, media-ready moments.

Scalable, Multi-Revenue Model – Drives growth through tournaments, school programs, fundraisers, sanctioned leagues, merchandise, licensing, brand partnerships, activations, fan zones, and future media rights.

Compact & Versatile Design – Height-adjustable and mobile, 360 Hoops can fit up to five courts inside a single regulation court, allowing more players, more games, and more energy in the same space.

Built to Last & Easy to Play – Engineered with heavy-duty materials for durability, quick 15-minute setup, and a fun, accessible experience for everyone from young beginners to elite athletes.

Momentum and Next Steps

In 2025, 360 Hoops successfully piloted high-energy tournaments with partners including Game On Fitchburg in Massachusetts, Iron Peak Sports & Events in New Jersey, and Supreme Courts in Guntersville and Cullman Basketball Complexes in Alabama. Athletes, parents, coaches, and educators praised the impact 360 Hoops has had on player development, teamwork, engagement, and — most importantly — fun. Early launch events generated strong community interest, demonstrating that with scale and time, 360 Hoops can thrive nationwide and beyond.

Building on this momentum, in January 2025, 360 Hoops filmed a Showcase game in partnership with DME Academy in Daytona Beach, Florida, which aired nationally on ESPN2 as part of ESPN The Ocho, highlighting one of the most action-packed and innovative new games in sports. ESPN also posted two TikToks from the showcase, which together garnered over 560K views. Additionally, NBA player Terance Mann’s Foundation basketball camp featured 360 Hoops, receiving enthusiastic feedback from participants and coaches alike.

This Launch Round will accelerate production of 360 Hoops and its fleet of trailers to seed ten new markets, launch the 360 Hoops Experience school rotational and fundraising program, and develop brand partnerships and media content to drive awareness and unlock new revenue opportunities.

Accredited investors interested in participating in the $3 million Launch Round can fill out this short form here to learn more and review additional investment materials.

“The sports industry rarely sees the birth of an entirely new game,” said Shane Brey, Co-Founder and Inventor of 360 Hoops. “With our patented design, innovative business model, and now this Launch Round, 360 Hoops is poised to become the next major addition to the global sports landscape.”

Mike Brey, winningest head coach in Notre Dame Basketball history and current assistant coach for the Atlanta Hawks, added: “Watching this game in action and seeing how quickly young players get hooked has been incredible. It’s different, fast, and fun, and it’s powerful to watch kids pick it up so quickly. This is just the beginning, and I’m excited to see how 360 Hoops continues to grow.”

“The opportunity to own the equipment, the rules, and the ecosystem of a new global sport is incredibly rare,” said Keith Dery, Co-Founder of 360 Hoops. “With this raise, we are ready to scale 360 Hoops into schools, communities, and sports complexes across the country.”

Sarah Behn, acclaimed former basketball player turned coach, shared her perspective: “360 Hoops is an incredible game. It gets more kids on the court, gives them more touches, and builds real confidence. The pace, movement, and aggressiveness it encourages are exactly what young players need to develop—and it’s a phenomenal tool that translates directly to traditional 5v5 basketball.”

The Launch Raise is officially open, and available to explore here for accredited investors.

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About 360 Hoops

360 Hoops is a sports innovation company reimagining basketball with its patented three-in-one hoop and circular gameplay, allowing players to score on any of three baskets. While preserving the essence and global appeal of basketball, 360 Hoops enhances engagement, maximizes space efficiency, and gets more players moving and having fun. Played on a circular court with nonstop action, the game is designed for all ages and skill levels. By changing the shape of the game, 360 Hoops creates a fast-paced, dynamic experience while solving the common challenge of too many players, not enough hoops. With a mission to deliver the most fun way to fall in love with sports, 360 Hoops inspires movement and makes the game more accessible – offering an exciting, innovative way to play, develop, and compete.

Learn more at play360hoops.com.

Contact:
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